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Sunday, August 26, 2018

Marketing Affiliation


Affiliation is a system of exchange between an affiliator (advertiser) and an affiliate (broadcaster) who agrees to display on his site the commercial offers of the affiliator against remuneration.

A "win-win" system: the affiliate earns money with his website and the affiliate benefits increases his sales through this advertisement.

Affiliation: principles

The links

Links to the affiliator appear as visual elements (banners, buttons, skyscrapers, product search forms, ...) or text links (contextual links or brand name) to the affiliate site.
The remuneration is variable, it is done:
on display: banner display or pop-up
click: the user clicks on the link to the affiliator
double click: the user clicks on the link and clicks a second time on the site of the affiliator
for sale: the user makes a payment on the site of the affiliator
to the form: the user completes a form (questionnaire, registration, ...) on the affiliate site

Conversion ratios of visitors to buyers seldom reach more than 1%. Despite this small percentage, the affiliation remains a powerful marketing tool because without risk.
Some affiliate platforms advertise up to 70%, but commissions are more frequently around 1 to 20%.

To be an affiliate

Being an affiliate allows you to advertise your product or service without prior investment and therefore without risk since you pay the affiliate only if the user visits your site or if his visit results in a sale (depending on the type of remuneration).

And if the affiliation does not bring you the customers you've been waiting for, you'll finally have little money spent on traditional advertising.

To be affiliated

For the affiliate, also called publisher, it is a good way to make profitable a website or blog. Some people have done their job, but it is possible to make the affiliation in moderation at least to make the upload and update of your professional website profitable.

Be careful, it's easier to be affiliate than affiliate because the offer is simply lower than the demand for affiliates.

Note: the more your site is referenced, the more affiliate proposals you have, affiliators are looking for highly visible sites to post their advertising links and publicize their products or services. And the more affiliation proposals you have, the more you can charge your commission percentages.
Contribution and investment
Be careful to measure what affiliation costs you and what it brings you in time and money whether you are an affiliate or an affiliate. If necessary, you will have to go to another mode of remuneration for your site or advertising for your shop. And if you still want to keep your affiliate program, consider adjusting your commission percentages to balance your budget.

Affiliation: functioning

Affiliation platforms

The relationship between affiliates and affiliators is most often on affiliate platforms, sort of business directories.

Commission Junction 
TradeDoubler  and its affiliate program
Net Affiliation 

Web Affiliations is the affiliate portal. You can find many tips and a list of existing affiliate platforms.

Affiliate steps for affiliate

Registration to the free affiliate platform for the affiliate
Choice of an affiliate program and registration to this program
The affiliator accepts (or refuses), depending on the quality of your site and other offers it receives
Once the agreement is concluded, reception of the advertising elements to be broadcast
Integration of the advertising element in a visible place on your site
Compensation (tools are used to measure the results of the campaign and to define the amount of the remuneration)

Affiliation steps for the affiliator

Registration to the Affiliate Affiliate Platform
Creation of your campaign (tools available on platforms to create your banner, button, ...)
Choice of remuneration
Choice of broadcaster affiliates
Update your affiliation (new banner, promotion, ...)

Choose the right affiliation

Affiliations charm and games are the ones that pay the most, but the best for your site is to choose affiliations related to the theme of your site, this is called contextual advertising.
For example: your site presents your craftsman mason activity, affiliate links can be real estate agencies, or suppliers of materials for the building.
This gives added value to your site, additional information; the affiliate program is no longer a simple advertising link.

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