Hugh Hefner
Hugh Hefner, with Holly Madison, Bridget Marquardt and Kendra Wilkinson in Hollywood in 2007. (Via Starfrenzy / Bigstock)

The story of Playboy founder Hugh Hefner is coming to Amazon.

A 13-episode original docuseries called “American Playboy: The Hugh Hefner Story” has been greenlit and will premiere on Amazon Prime Video in 2017, the company announced on Thursday.

Combining archival footage, interviews and cinematic reenactments, the series will “tell the story of Playboy magazine’s charismatic founder and his impact on global culture and history.”

“American Playboy” begins in post-war America and goes through the launch of Playboy magazine in 1953 and the next six decades of Hefner’s life and career. Producers had unprecedented access to more than 17,000 hours of never-before-seen footage from the Playboy archives and Hefner’s personal scrapbooks.

Amazon says the 90-year-old Hefner has been deeply involved in the development and production, adding first-person accounts and never-before-told stories.

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