As a result of the fall in store sales, earnings tumbled by 29pc to £43.4m. The company did edge back into the black, posting £2.7m in pre-tax profits, compared to a £73.7m loss in the first quarter, when it incurred costs related to its £780m takeover by South Africa’s Brait Group.

Brait is the listed investment vehicle of South Africa’s fourth-richest man, Christo Wiese, which also snapped up an 80pc stake in gym chain Virgin Active for £682m last year.

New Look, which aims to sell clothes for half the price of rival Topshop, is pushing into China and has 94 shops in the region after opening a further nine in this quarter.

New Look is also targeting the fast-growing menswear sector by opening standalone stores and revamping its offer.

Meanwhile online fashion retailer Boohoo reported that sales in the first five months of the year had beat expectations.

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