E-commerce in France is on its way to a record year, according to the latest report from the Fevad.
The balance sheet is very positive for e-commerce in France, which is running at full capacity. Online sales are up sharply in the first three months of the year, with 13% more. E-commerce represents 22.3 billion euros, according to figures published by the Fevad, the Federation of e-commerce and distance selling.
The overall rise of 13% in e-commerce in France is to be compared to the stagnation of consumption in France (excluding food) which has lost 0.4% according to the Banque de France. It is reinforced by the growth of purchases on smartphones, up 25%, the main driver of growth in the sector.
This performance of e-commerce is driven by the increase in the frequency of purchase of French consumers, up 18.5%. Internet and mobile commerce are entering everyday life, particularly because of the steady decline in postage and the effectiveness of various annual subscription offers. We are thus witnessing the development of weak average baskets, ie purchases of small amounts.
If we look sector by sector, clothing is still the most purchased product online, far ahead of cultural products. The food sector is on the rise, thanks in particular to the development of driveway drives, with Carrefour and Leclerc on the front line. And among the leading merchant sites, the most visited in France are – in order – Amazon, Cdiscount and the group Fnac Darty. The full report on the e-commerce figures is available on the official website of the Fevad.