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Thursday, June 21, 2018

Autoplay ad arrives in Messenger


Facebook is currently testing the integration of auto-play advertising videos into its instant messenger.
You will resume a few more advertisements in your Messenger conversations? If the answer is no, it will unfortunately be necessary to make you the idea that a new type of advertising will appear in the Facebook instant messenger. And what's more, one of the most annoying formats: videos in automatic reading. Facebook is already testing their integration.

The information was confirmed by a spokesperson for Facebook Quartz magazine (link in English) who was the first information. Autoplay videos will of course not be embedded in conversations, but in the conversation list in the "Sponsored Content" space that Facebook introduced last year in Messenger.
"We will roll out video ads in a progressive and thoughtful way" announces Facebook, stating that users "" will remain masters of their experience "... This does not mean that it will be possible to prevent videos from starting when will have the misfortune to scroller, but rather that it will be possible to refine the advertisements that we prefer to see.
This new format is currently being tested, we can still enjoy a few weeks or months of rest before seeing it appear on Messenger ...

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